Privacy policy

Last updated: March 2, 2026

Dakoda operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Dakoda is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

We change the terms of this privacy policy from time to time and you should check it regularly. The last updated date is shown at the beginning of the document. If we make any material changes we will take steps to bring it to your attention.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information (through 3rd party payment gateways) including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

These are listed out further as below:

To process any orders that you place with us and to facilitate any returns

Lawful basis: Contract

We take payment details though our 3rd party providors to process payment for any credit or debit card orders you place with us.
We use your account data plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
Additionally, where you consent our chosen payment processors may store your payment card details at your request to speed up your checkout in the future.

To provide you with access to an account

Lawful basis: Contract

To register an account with us we capture data such as your name, contact and delivery information, and a password to protect your account (account data). We use the same data on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.

To provide customer service to you

Lawful basis: Consent/Legitimate Interest in providing customer support

We record calls and keep correspondence (customer service records) when you contact our customer service teams or interact with us on social media. Using these customer service records is necessary to manage your queries or complaints effectively, for quality monitoring, for the defence of any claims and to continually improve our services.
We may use automated machine learning systems to generate responses when you communicate with our customer services. This helps us to resolve common queries quickly, provide you with a more efficient service and reduce the average response time for our customers.
We may use artificial intelligence technologies, including automated systems, chatbots and other machine learning models, to improve the efficiency and quality of our customer service interactions.

To personalise and improve your experience when you shop

Lawful basis: Consent/Legitimate Interest in providing relevant and personalised experiences when you shop with us

We keep a record of how you interact with our website or app and any marketing you are exposed to. We use this data, along with purchase history account data and third party data. We do this so we can create a profile about you, which helps us to tailor your shopping experience, to show you products and offers from across our products and brands that we think you will be most interested in, and find ways to improve our apps and websites.
We use your account data, information about the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communication.

To inform you about products and services that may interest you

Lawful basis: Consent

We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymised data about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
We share limited data with selected suppliers to enable them to identify new prospective customers on our behalf and to prevent us repeatedly advertising products or services you have already bought.

Lawful basis: Legitimate Interest in assessing how and where to place advertising

We receive data on how you interact with our adverts and content on third party websites and social media platforms (such as Google or Facebook) which it is necessary to use to tailor and personalise the products and services that are displayed to you.

To personalise and engage with you on social media

Lawful basis: Consent/Legitimate Interest to personalise the marketing and services we provide to you

We use your personal data to engage with you on social media.
We place targeted advertising in social media. You may receive advertising based on data about you that we have provided to a social media platform, or allowed it to collect using cookies on our website or code in our applications (or a combination of the two). For some of our marketing campaigns, we may use this data to exclude you from receiving advertising, if we believe it will not be relevant to you.
You may also receive advertising because, at our request, the platform has identified you as falling within a group whose attributes we have selected or a group that has similar attributes to the individuals whose details it has received from us (or a combination of the two).
We view statistical data and reports regarding your interactions with the pages and accounts we administer on social media platforms.
To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us.

To keep in touch with you

Lawful basis: Consent/Contract

When you agree to receive marketing we will keep you up to date with news of products and services including store events, offers, promotions and sale data. We may send you marketing via email, SMS, WhatsApp, post or push notifications, depending on your preferences. You can unsubscribe from marketing at any time through the “my account” or using the link in every email that we send to you.
If you enter or apply for a prize draw or competition we will collect your contact details so that we can inform you if you are a winner.

Lawful basis: Legitimate interest in marketing to you and keeping customers updated

Where we are permitted to market to you without consent, we will update you on the latest similar products and services sold on our websites or in our stores that we think you will be interested in.
When we send you communications we use records of how you interact with our website and any other marketing we have sent to you, along with purchase history, to personalise the marketing we send you so it is relevant and interesting.
When we respond to any communications and queries from you if you contact us via any of our customer contact channels, including when we interact with you through the chat function on our websites or apps or via WhatsApp.
We use your account data to notify you about important service messages, such as material changes to this policy, product recalls or information about your account.

To ensure the Website and the services we offer you operate properly

Lawful basis: Consent

We use cookies and other similar technologies to keep track of your preferences when using our site.
We use cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site.

Lawful basis: Legitimate Interest in planning and delivering efficient operations and to prevent and detect crime or fraudulent activity

We use data for logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development as it is necessary to keep the business running efficiently.
We gather data about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.

To develop and improve our products, range and services

Lawful basis: Legitimate Interest in understanding our customers’ needs and behaviours to provide a better experience

We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this data to develop the services we offer.
When we send you electronic communications, such as emails, we capture whether the message has been opened, if you have clicked on any links within that message and the device you used. We do this because we want to make sure that our communications are useful for you, so if you don’t open them or don’t click on any links in them, we know we need to improve our services.
We use data about how you browse and engage with our website or app to improve our websites and app.
We use all data, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.

Lawful basis: Legal Obligation

We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
We use your account data, order history and payment history to assist in monitoring for fraudulent transactions or suspected money laundering.
We will maintain records to meet regulatory and tax requirements.
We will use your account data to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services such as Google Ads, and Pinterest based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Other Third Party's

We work with a number of trusted third parties to provide you high quality goods and services. Anybody we work with is subject to stringent security and data protection assessments before we begin to do business with them and on an ongoing basis.

We always make efforts to anonymise data and only pass over personal data that is absolutely necessary for the purposes it is being processed. We always do so securely.

We have contracts in place with all suppliers that help us to ensure security and privacy of your personal data, these are reviewed and updated regularly and always in line with data protection laws.

Delivery partners – Helping us to deliver the goods you order to you including our brand partners that dispatch and deliver goods to you directly.
IT/ Telecoms/BackUp Facilitors – Supporting us in maintaining backups of our website and other business systems including; providing phone lines, data storage facilities, and providing and supporting Cloud based infrastructure used in providing our products and services.
Marketing companies and online advertising – Helping us to manage our electronic communications to you and to help us show you the advertising you are most likely to be interested in, companies that provide marketing and advertising assistance (including management of email marketing operations, mobile messaging services such as SMS or WhatsApp, and services that deploy advertising on the internet or social media platforms, such as Facebook and Google) as well as analysis of the effectiveness of our advertising and communications campaigns.
We use technologies such as cookies, pixels, and device IDs within digital marketing networks, ad exchanges and social media networks such as Facebook’s Custom Audience to get relevant marketing messages across to you.
Consumer profiling organisations – These organisations provide demographic or other data to help better understand customers' demographics, lifestyles or shopping.
Payment processors – Payment card processors to process credit and debit card payments and store payment data.
Regulators and law enforcement – We will share data with regulators and other official bodies (including law enforcement) if they make formal requests or pursuant to legal proceedings.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

If you use any third party apps, websites or services to access our services, your usage is subject to the relevant third party's terms and conditions, cookies policy, and privacy policy. For example, if you interact with us on social media, your use is subject to the terms and conditions and privacy policies of the relevant social media platform (Facebook, X etc.). The same applies if you use third party services, like Amazon's Alexa. In certain cases we may be required to share your personal data, in relation to transactions and usage of the services, with the relevant third party.

Cookie Policy

What are cookies?

Cookies are small text files that are stored on your computer, mobile device or other web enabled device when you visit one of our websites or apps. Cookies allow us to “remember” your actions or preferences over a period of time, or they may contain data related to the function or delivery of our websites. We also use the term “cookie” to describe similar technologies such as pixels or tags.

What do we use cookies for?

Some cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience. We use cookies for the following purposes:

To allow you to securely sign in to your account, so that you can use "My Account" features such as order information, making payments and viewing statements.
To store the content of your online shopping bag whilst you browse the site and to complete an order.
To record the areas of the website that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. We use this data to help make the websites more user friendly, develop our website design and to continuously improve the quality of the service we provide.
To distribute visitors to our websites evenly across platforms to ensure the content is served at the fastest possible speed.
Provide relevant products and services to you when you come to the websites and ensure that relevant marketing material is provided to you.
Detect and prevent fraud and other crimes.

We also offer you the facility to share your experience on our website through social sites. More information about how these sites use cookies can be found on their websites.

What cookies do we use?

We use the following cookies on our websites and apps:

Strictly Necessary Cookies. These cookies are necessary for the website to function and cannot be switched off. They are used, for example, to make sure your transaction is secure, to enable you to log in to the secure areas of your account, such as your order history and to add items to your basket. Blocking these cookies through your browser will mean that some parts of our website won’t work.
Performance Cookies or Analytical Cookies. These cookies allow us to monitor visitors to our websites and ensure it is performing correctly. We use this data to measure overall performance, improve your website experience and improve the design of our website.
Functionality Cookies. These cookies enable enhanced functionality on our website, such as allowing you to add to favourites or remember your language preferences.
Onsite Targeting: Marketing and Personalisation Cookies. These cookies are placed by us and are used to help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you whilst you are on the website. These cookies make it possible for us to personalise your experience on the websites and (if you are subscribed) in our email marketing.
Off Site Targeting: Marketing and Personalisation Cookies. These cookies are placed by our advertising and marketing partners (including Google and social networks). These help us to build an understanding of your interests (for example by understanding what products you have browsed on our website) and show you products, services and advertisements relevant to you. These cookies make it possible for us to ensure that you don’t see irrelevant, duplicate or multiple ads from us in a short period of time. We do want to prevent ads continuously re-appearing and annoying you.

Can I turn off or block cookies?

We use cookies to ensure that we provide the best possible standard of service to our online customers. You can change your cookie preferences at any time by clicking on “Manually Manage Cookies” at the bottom of the page. You can then adjust the available sliders to on or off, then click “Confirm my choices”. If you choose not to consent to the use of cookies your experience of our website may be impaired and many integral aspects of the website, including (but not limited to) adding items to your shopping bag and accessing your account, will not work.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about how to manage cookies, including how to delete cookies, visit www.allaboutcookies.org

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

We keep your personal data as long as you are a customer of ours and generally for up to 7 years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.

We consider you a customer:

as long as you hold an open credit account,
for 2 years from the point you last made a purchase from our website using a non-credit account, or
during any time we are managing a customer service request from you.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

The above rights may be limited in some circumstances, for example: if fulfilling your request would reveal personal data about another person, if you ask us to delete data which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your data for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal data.

If you have any general questions or want to exercise any of your rights, please see the “how you can get in touch” section of this privacy policy. In order to maintain the security of our customers' personal details, we may need to request proof of identity before we disclose personal data to you in response to any request.

We encourage you to get in touch if you have any concerns with how we collect or use your personal data. You have the right to lodge a complaint directly with a Data Protection Authority. The Data Protection Authority in the UK, where we are based, is the Information Commissioner's Office (ICO), you can contact the ICO here: ico.org.uk/make-a-complaint. Our main supervisory authority in the EU is the Data Protection Commission (DPC) based in the Republic of Ireland, you can contact the DPC here: forms.dataprotection.ie/contact.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at sales@dakoda.co.uk or contact us at Suite RA01, 195-197 Wood Street, London, E17 3NU. For the purpose of applicable data protection laws, we are the data controller of your personal information.